Today there is a data revolution going on in modern industry and society. One often hears about digital transformation. Every day people collect a huge amount of data counted in quintillion bytes. Each of them contains useful and important information about a person’s life.
Thanks to them you can find out how a person lives, works, and plays. They help predict disaster, success, fate, and luck. Big Data helps find the right size of clothes, and shoes when we shop, listen to music, play, or use Internet services. They come from such devices as smartphones, PCs, watches, and laptops connected to the World Wide Web.
Classification and Characteristics of Big Data
They can be grouped into 3 categories:
- Structured. The information is presented in the form of tables or a certain structure.
- Semi-structured. Such data is not subject to a strict structure, it is not contained in tables. For example, information is presented in files and e-mails.
- Unstructured. Such data have no structure at all. They include video and audio files, and images.
Big Data is represented by a set of data collected from many sources. The main characteristics are as follows:
- volume – the size and quantity of data are managed and analyzed by companies;
- diversity – different types of data according to qualifications;
- value – one of the most important characteristics for a business that helps to discover patterns affecting the efficiency of operations, and strengthening relationships with customers;
- speed – it enables companies to receive, manage, and store information;
- reliability – the accuracy of the data obtained determines how much management can trust the partners.
An additional characteristic is a variability. It is used to determine how much the nature of the collected and processed data has changed, and analyze changes in key phrases, and words in the content.
What Impact Big Data Has on Casino Games
In the gambling industry, having the right information is a very important aspect. Big Data enables better analysis of demographics and marketing. Knowing what players are interested in, operators can use this data to retain them using relevant data. In turn, gamblers gain invaluable experience, which then allows them to achieve high scores in the game.
Big Data is obtained by analyzing a huge amount of analytical information from various studies. With their help, it is easier to structure the information needed to obtain certain results. For example, online casinos, in such a way know better their users, their gaming preferences, what they bet most often, how much time they spend at the game, and other information.
Having a database makes it easier to conduct experiments. It also helps in testing gambling products. Having the necessary information, it’s easier to create layouts, make advertising content quickly, and establish feedback revealing successful and unsuccessful approaches to the user.
There are many examples where the game is tailored to specific user requests. For example, some customers are attracted to Crypto Reels casino, as it is profitable for them. Others prefer to use a different currency for betting. Casinos are constantly improving their services in this way trying to engage guests by collecting data, personalizing gambling platforms, and adjusting to their requirements and demands. This strategy corresponds not only to effective marketing but also gives the the opportunity to expand their own base of loyal players.
Using Big Data in the Gambling Entertainment Industry
Several ways that can help and benefit casinos to increase profits that can be found in the Big Data are summarized in the table.
| Facilitation of data collection | Companies use large volumes of data to analyze information about competing companies. Certain conclusions are made based on the preferences of users who visit these resources. Also, a large amount of information helps to identify which games are the most popular among the players. Possessing the necessary data, it is possible to know the advantages of competitors better and work out ways to get an advantage over them. |
| Revealing gamers’ preferences | The wide range of gambling slots on the modern market makes it difficult to fill the platform with gambling products. Thanks to big data it is possible to understand what games are most popular among gamblers. Thus, you can fill the casino with the most popular slots and other games. |
| Finding loopholes in online security | There are no perfect security systems, this is also true for the protection of online casinos. Players make money transfers, which must be reliably protected. Using big data, it will be possible to identify possible gaps in the current casino protection and eliminate them. |
| Creating marketing strategies | Smart marketing is very important for the normal operation and development of a casino. Understanding the requirements and demands of users is easier to implement a bonus policy. Thanks to the relevant information, casinos can determine what shades in the design, and gambling slots are most popular among gamblers. |
| Providing information about online gambling | A large volume of data enables us to react quickly to innovations in the law to monitor the reaction of competitors to their adoption. Having the necessary information, the casino can timely and correctly react to continue its activities in the legal field. Websites that operate with licenses and other required documents always have a large audience of users. |
| Defining demographics | Using this data, it is possible to find out the preferences of gamblers of a certain age. Knowing user demographics, it is possible to develop marketing approaches for other groups of players. |
| Retaining players | Thanks to Big Data, casino employees learn about the things that are of interest to customers. This enables them to develop effective ways to retain users when problems arise. More often than not, new bonus programs are developed for this purpose. |
Summary
Big Data is a key factor for gambling establishments and especially online casinos, as it facilitates the development of plans to improve both their own business and the customer experience. As a result, the quality of services provided to customers and the productivity of the gambling establishment are enhanced. Since technology does not stand still, it has a big impact on businesses and users.
This article was provided by Mark Snow
