Training can be a tedious task, and whether you’re a manager or an employee, we can probably all agree that traditional training methods can be boring. So, why not add some pizzazz to it?
Training videos are an incredibly effective way to train employees without boring them to sleep. A well-executed training video combines both visual and auditory elements to ensure engagement and effective learning.
In this blog post, we will discuss how you can develop engaging training videos for your employees with minimal effort and maximum effectiveness.
Let’s get started.
1. Define the Purpose of Your Video
Before getting started with video production, it’s crucial to define the purpose of your training video. What is the objective of your video? What is the topic? What do you want your employees to learn?
The better you understand what you’re trying to achieve, the better you can tailor your video content to achieve it. Whether you’re going it solo or using a training video service, this is an integral part of the video production process.
2. Know Your Audience
Your training video will be useless if it’s not tailored to the specific needs of your employees.
Gather feedback from your team members to understand what they need to learn, what they already know, and what they find engaging. This information will help you to create a video that is relevant to their needs and interests.
3. Keep It Short and Sweet
Attention spans are short, and there’s no need to bore your employees with lengthy videos. Ensure that your video doesn’t exceed more than 5 to 7 minutes. Otherwise, you run the risk of losing your employees’ attention in the process. Break your video content into short digestible segments and make sure they flow seamlessly.
4. Make It Engaging
To ensure your employees are thoroughly engaged during the training video, incorporate storytelling. Your video should be memorable, and storytelling can help achieve that.
However, it’s important to find a balance between being entertaining and actually delivering useful information. You certainly don’t want to distract your employees from the learning objective!
5. Incorporate Storytelling
People are more engaged when they can visualize themselves in a story. Incorporating storytelling into your training videos is an excellent way of bringing your content to life.
Begin your video with a captivating introduction that sets the tone for the rest of the content. Use visuals, props, and techniques that reinforce the story or concept you are trying to communicate. Providing examples or case studies can help employees relate to the content better.
6. Pay Attention to Audio and Visual Elements
A training video’s success depends heavily on quality visuals and audio. Poor audio quality with feedback, echoes, lags, and unclear speech can be distracting and frustrating. Take the time to test the audio quality of your video before final production.
In addition, your video’s visuals should be engaging and clear, with a focus on the message. Consider investing in professional equipment or software to achieve the best video quality possible.
7. Promote Interactive Learning
Interactive learning has proven to increase engagement and retention rates among learners. So why not incorporate elements of interactive learning into your training video?
For example, you can include quizzes or exercises throughout your video to reinforce the learning process. Make sure that your interactive elements are relevant to your learning objectives and not overly complicated or distracting.
8. Have a Call to Action
Your training video should have a clear call to action that prompts employees to put the lessons learned into practice. Encourage employees to engage in the learning process by providing additional resources, support materials, or hands-on activities that reinforce the concepts covered in the video.
By providing clear next steps, you can help employees integrate their newly acquired knowledge into their daily work.
9. Follow Up and Feedback
Training videos are a great way to deliver information, but it’s important to follow up and gather feedback to ensure that your employees are retaining what they’re learning.
Consider sending out a survey to get feedback on the video or hosting a follow-up training session to reinforce the information. This will make sure that your training video is effective and is making a positive impact on your team members.
Final Thoughts
Training videos can be effective, engaging, and fun—but only if they’re done correctly.
Keeping your audience in mind and then following up with employees are all essential tips for developing quality training videos. In doing so, you will not only ensure that your team is receiving the information effectively, but it will also show that their personal and professional growth is top-of-mind for you and enrich your company’s culture. Good luck!
This article was provided by Anne Gibson
