If you’re a music artist, you would know how difficult it is to get your music heard. There are thousands of artists constantly working day and night in the industry. And, with so much competition, it is very hard to show your work to people and get them to listen. 

Even Spotify artists have to take help from dedicated Spotify music promotion services.

But let’s not forget that Lil Nas X and Tate McRae also made their music popular in this very competitive industry. If they can do it, so can you!

Successful promotion of your music may be difficult, but it’s not impossible. You just need to know a few things that we’ve discussed in this article. Read more to learn!

Focus on the Big People

One huge mistake that a lot of new artists make is to connect with listeners on an individual level. It is a great way to build a loyal fanbase but it is also time-taking. If you want to get the spotlight fast, you need to focus on the Big People.

What does that mean? Big People are the influencers, media journalists, radio stations, DJs, and fellow artists. They have large followings, i.e, people listen to them.

You need to develop PR relations with these big names and get on their good side. Once you do so, they will become the gateway to bigger opportunities!

Build an Entertaining Social Media Presence

Admit it or not – social media works wonders for everyone’s career. It has a vast pool of people who are ready for action. You just need to give them a reason to act.

That reason is going to be you! 

On your social media handles, post a mix of personal (80%) and work (20%) content. This will engage your audience and make them more likely to give a positive response to your music promotion.

Jump Onto Streaming Platforms

Streaming platforms like Spotify have revolutionized the way artists create music. You no longer need a huge marketing team on your back to be famous. All you need is a bit of cleverness and patience. 

These platforms have hundreds of listeners for every genre. By releasing your music there, you increase the chances of people listening and exploring your work. However, keep this mind that singles perform better than complete albums. 

No one has the time to listen through an entire album and decide whether you are worth listening to or not. Focus on making great singles and release them on streaming platforms to get attention.

Do Music Gigs

Up till now, we have discussed mainly online ways to promote your music. But you should also work on making your music famous offline.

This will help double the impact, and people will remember you even when their devices are switched off. So, always include music gigs and shows in your promotional campaigns.

Be Consistent With What You Do

Last but most importantly, stay consistent in your field. It doesn’t mean you should release a single every month. Creativity doesn’t work like that.

But, even if you’re only posting updates on social media, do it every day. Attend shows, do music gigs, and interact with your audience regularly. Let people know that you exist!

This article was provided by Dina Summers