DETROIT – Before the COVID-19 pandemic, virtual events were considered the second-best choice for meetups and events.
Back then, people did not realize that physical events consume a significant amount of their time and money, or maybe they were just not ready to shift towards virtual platforms.
But that is not the case in 2022. The cost-effectiveness, convenience and time-saving benefits have led businesses to realize the importance of hiring a live events platform.
However, you may still be wondering what makes these platforms so special. Can they replace the traditional in-person events?
Well, we decided to answer that through the following five points:
No geographical barriers
Virtual events have seen a 29% more participation rate than traditional events simply because the participants can join from anywhere, regardless of their time zones.
For example, a person in Warsaw can easily join a virtual event hosted in Las Vegas. Since no transportation and commute are involved, participants can easily take the time and effort to be present at the event.
In-person corporate events also require participants to follow a particular theme and a dress code. It can discourage a willing participant if their wardrobe is not well-equipped with apparel that justifies the theme.
But with virtual events, there is no such thing; you don’t have to groom yourself to sit in front of your computer.
More opportunities for sponsors
Though some sponsors may argue that physical events gave them a much better marketing push, virtual events allow them to connect with the participants on a personal level.
Not all participants would notice a sponsor’s stall in a physical setting, but virtual marketing allows them to showcase their product on each participant’s screen. Therefore, every attendee is bound to notice their product and remember them.
Can be organized with a low budget
Factors such as the cost of meals, on-location staff remunerations, rent of the property, accommodation and travel, etc. can become a hefty amount for a business. Even after that, there is no guarantee that a business can extract the desired ROI.
In virtual events, organizers do not have to worry about these factors. They can effectively reach out to the participants and portray themselves. Thus, a virtual medium is a cost-effective way to conduct an event.
Easy to get feedback
Every attendee’s feedback is of immense value. It helps organizers frame their future events in a better way.
Feedback can help a business identify its loopholes and recognize its strong points. They play a key role in planning and revenue generation too.
Getting each participant to share their unbiased feedback in an in-person event can be tough. You will need each participant to be honest in your face.
But in virtual events, all you have to do is create a poll and ask every participant to vote. Most of them are likely to vote with an unbiased approach.
- Easy to analyze
This is probably the biggest advantage of a hybrid event. You can track who joined, when they joined, where they clicked and how much they interacted.
It is tough to draw such analysis in an in-person event as it is difficult to monitor and track every person.
But one can ascertain the success of their event through virtual event analytics.
Final Thoughts
The virtual world is rapidly substituting in-person get-togethers. From business to employees, everyone favors convenience over effort. Virtual events are helping businesses cut down the cost of arrangements and accommodation; they also benefit employees by saving transportation costs and travel time.
Since it is a win-win situation for your business and participants, why not contact a virtual event platform today and get a quote?
This article was provided by Jenny Patel
