Michigan Internet technologies and news related the Internet.
Conversions mean different things to different people. Or rather, to different companies. While making a sale might be a conversion for a retail or e-commerce store, if what you need is prospective clients booking a software demo, then that’s ok! Whatever the action you want visitors to your website to take, that is a
In a perfect world, everyone who comes to your website is interested in your product or service and will happily hand over their contact information. In reality, however, it doesn’t always work that way. Sometimes a good lead gets side-tracked. Maybe their lunch delivery arrived, a meeting cropped up, or perhaps they just didn’t
User experience (UX) is everything in the digital marketing world. Yes, I know you've heard it all before—content is king, SEO is vital, yadda, yadda, so isn't this just another instance of a popular buzzword? No, it's not! According to a report from Pricewaterhouse Coopers, customer experiences often fall short of their expectations, and
The whole purpose of most company websites is to bring in new customers, increase awareness of your products and services, and establish the company in the industry or marketplace. A successful website is one with high conversion rate optimization (CRO) that achieves all these things. Here’s how to find out whether your site has
President Harry S. Truman frequently used the phrase "the buck stops here," and over the years it has come to apply to leaders in practically every sphere of life. As a CEO, you carry a lot of responsibility for leading your organization and setting up all your stakeholders for success. It's a hard job,
Running your business is one thing, but making it generate enough revenue to achieve your goals can sometimes be a challenge. That’s why you have a website, but unless it’s delivering enough leads, it’s not useful. Use these conversion rate optimization (CRO) tactics and triple your sales by making a few simple website tweaks.
It's a true saying that "without marketing, you'll have no market." No customers, no market share, and no profits. Marketing activities alone won't do the trick, though. Your efforts must be effective, otherwise you won't capture the leads you need to make the sales. These conversion rate optimization (CRO) tactics can make a critical
The whole point of having a website is to get leads you can turn into sales, but it’s a fact of life that what we want and what we get are often two different things. Perhaps your website gets traffic, but how many of the visitors are genuine leads? And out of those leads,
Most manufacturers have experienced sales slumps at one time or another. When it happens, it’s vital to get your sales team’s heads back in the game and find a solution to the problem. The company’s website is one of the first places you can look for clues to the problem. Here are some things
Whoever said change is bad wasn’t a marketer. Honestly, change is the only thing you can be sure of these days, and it applies to digital marketing 100%. Since the beginning of 2021, for example, we’ve seen a bunch of new website trends aimed at increasing the conversions manufacturing companies get from their websites.
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