DETROIT – Henrik Fisker is back, but he isn’t on his second act. With his eponymous new company, he’s on his fourth, and maybe his fifth, incarnation. And he has a plan for changing how everyone, but especially younger people, get around.
The 57-year-old, Danish-born Fisker was famous in the auto industry before he was famous outside of it. Stints at BMW, Aston Martin, and later with his own custom coachbuilding firm were mere warm ups for the main event: Fisker Automotive, the high-end purveyor of hybrid-gas-electric vehicles, that he founded in 2007.
Fisker Automotive, with its rather gorgeous Fisker Karma sedan, stole thunder from Tesla and CEO Elon Musk in 2011 when the Karma hit the market and captured the attention of Hollywood celebrities and the automotive media. But a combination of battery-supplier A123’s bankruptcy, the loss of 300 cars during Hurricane Sandy, and other missteps and misfortune led to Chapter 11 in 2013.
To read more, click on https://www.businessinsider.com/henrik-fisker-lease-electric-car-for-road-trips-2020-11
