DETROIT – The DeLorean is an iconic vehicle — stainless steel body, gull-wing doors — and maybe the most famous movie car of all time. It’s also a brand name that many people have tried to resurrect over the years, with varying degrees of success.
So you’d be remiss if you thought you were traveling back in time (yuk yuk) when you saw a headline claiming the DeLorean was about to be reborn as an electric vehicle and thought to yourself, “Didn’t I read that already?”
Just to recap: The company that owns the branding rights and supplies parts to the several thousand vintage DeLorean sports cars that still exist announced that it will be revealing an electric concept car at the Pebble Beach Concours d’Elegance in August. It also revealed a teaser image showing off the rear taillights.
The DeLorean Motor Company, which is based in Texas, began teasing the reveal early this year, launching a social media campaign in February with the slogan “The Future was never promised,” which, for a car that is mostly associated with a movie about time travel, seems like a huge whiff.
More information at The Verge
