Reach Michigan’s technology decision-makers — at scale.
Audience and Reach Snapshot (2025)
902,000
total page views
712,000
unique visitors
60%+
senior leaders: CXOs, directors, owners, and founders
~20%
founders, owners, or CEOs influencing purchasing and strategy
40%
based in Metro Detroit, with strong statewide Michigan reach
~2,400
opted-in newsletter subscribers (22–25% average open rate)
~10,000+
combined social followers
~7,000
~1,500
~1,200
Why Agencies Choose MITechNews
Executive decision-maker reach
Your clients appear where Michigan’s CXOs, founders, and operators go for technology + business insight.
Context-driven alignment
Ads run alongside real coverage of AI, cybersecurity, enterprise IT, manufacturing tech, mobility, and energy infrastructure.
Multi-channel amplification
Extend visibility across website, newsletter, and professional social — plus MITechTV exposure opportunities.
Regional authority
A trusted Michigan platform with established traffic, credibility, and long-term search presence.
Advertising Options
2.
Sponsored Content and Thought Leadership
Position executives and brands as credible voices inside Michigan’s technology and innovation ecosystem.
- Executive Guest Column (thought leadership)
- Sponsored Feature (solution narrative, case studies, announcements)
- Event-style coverage (recaps, highlights, panel coverage)
- Product and platform launches (contextual editorial-style exposure)
Suggested Campaign Packages
We build media plans around the outcome your agency needs: visibility, credibility, or pipeline influence. Ask for the current rate card and available inventory.
Agency Partnership Program – Annual Executive Access
A flat-fee annual media partnership designed for agencies managing multiple Michigan-based or regional B2B clients.
This program provides ongoing visibility across MITechNews without renegotiating individual campaign buys throughout the year.
- Flexible creative rotation: Run multiple client campaigns during the agreement term
- Ongoing display visibility: Rotating placements across standard site inventory
- Priority scheduling access within available inventory
- Newsletter sponsorship inclusion (based on availability)
- Quarterly performance summary
Structured as an annual flat-rate partnership. Premium homepage placements and high-demand inventory may be reserved separately. Final placement levels are subject to availability and mutually agreed campaign planning.
This option is ideal for agencies seeking predictable budgeting and consistent executive-level exposure for multiple clients throughout the year.
Brand Safety and Editorial Integrity
MITechNews is built on credible coverage and real community trust. We work with agencies to ensure placements align with professional audiences, brand standards, and the context of Michigan’s technology and business market.
Content and Distribution Partners
MITechNews collaborates with respected Michigan and industry organizations to expand reach and visibility of relevant business and technology coverage.
Partners include:
- MITechNews.com (Ann Arbor) and eNewsletter content partners include:
- Michigan Small Business Development Center (State-wide, headquartered in Grand Rapids) (SBDCMICHIGAN.ORG)
- Engineering Society of Detroit (Southfield) (ESD.ORG)
- Small Business Association of Michigan (Lansing) (SBAM.ORG)
- Four20 Media Group (Ann Arbor) (FOUR20POST.COM)
- Automation Alley (Troy) (AUTOMATIONALLEY.COM)
- Nasdaq GlobeNewswire (New York)
- Benzinga (Detroit)