DETROIT – The online marketplace is a battleground. To attract customers to your website, you need more than engaging graphics—you need to have a search engine optimization strategy (also known as SEO).
Many businesses can offer SEO services to online websites. In 2022, however, there has been an increase in the use of artificial intelligence (AI) relating to SEO, which is not surprising. SEO is all about numbers, organic traffic, and tracking website engagement, which can be more accurately assessed using a specialized AI program.
Read on to learn more about how AI can help increase your business website’s optimization.
AI Maintains Customer Service
Have you been on a large company’s homepage recently? If so, you will have seen a chatbot pop up in the bottom corner.
A chatbot is an AI program, designed to maximize engagement and customer service. They can operate across all kinds of laptops and computers, and every laptop on a site such as Lenovo.com can open and operate a chatbot. This allows your customers to have 24-hour access to support, thus increasing website engagement and boosting the ranking on search engines.
AI Helps With Keywords
To have an optimized webpage, you need a blog. A weekly updated blog will keep your website on the first page of any search engine results, along with some other SEO tricks. However, it can be hard to know which keywords need to be used in your weekly blog pieces. AI can track trending keywords relevant to your business, therefore allowing you to create and write about more relevant content.
AI Creates Relevant Content
AI can also go one step further. Suppose you run a dental website for a surgery, and this week, dental implants are being searched more by internet users.
Which parts are being researched? The fitting of the implant? The aftercare? AI can help to make your blog page more relevant, too. Therefore, you will be able to attract more people with a blog more fitted to their search history. This can also be expanded into marketing emails if someone has signed up for your weekly newsletter, as AI can ensure they get the relevant emails, rather than generic ones advertising everything that your website or service can offer. This boosts website optimization and therefore, sales, too.
AI Helps With Translation
If you offer a local service, such as hairdressing, you will be unlikely to need this option; but if you make customized wedding dresses, it could be a consideration—especially if you are able to ship them globally. AI can instantly translate your website content, thus making it more accessible to people in other countries with the click of a button through an online translation service.
It is worth noting, however, that some AI translators are better than others. So, be sure to invest in a top-quality one, preferably with certified translation capabilities to ensure accuracy and reliability.
So, be sure to invest in a top-quality one. Going back to chatbots, AI translation can also expand to this, allowing guests to click and choose their native language from a drop-down bar on the chatbot window. More engagement equates to more sales and better optimization. Many search engines such as Google give higher rankings to websites with this option.
Bio: James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
