Executive Writing & Digital Delivery Services
Where Professional Writing Meets Digital Reach
Why AI Isn’t Enough for Executive Communication
AI tools can draft text, but they can’t think like a veteran journalist or understand your strategy, reputation, and audience. Most AI-generated content ends up sounding generic, flat, and interchangeable with everyone else’s.
No interviewing skills
AI can’t ask follow-up questions or pull out your best stories.
No narrative judgment
It doesn’t know which angles matter to your industry or brand.
Generic voice
The output often sounds monotone and predictable.
Brand risk
The output often sounds monotone and predictable.
Executives don’t need more text. They need clear, credible communication that reflects their experience and positions them as trusted leaders.
About Mike Brennan
I’m Mike Brennan, and I’m launching my executive ghostwriting and digital delivery service on top of more than 45 years of journalism experience.
- Editor & Publisher: MITechNews.com
- Former business & tech reporter: Detroit Free Press, Seattle Herald, Memphis Commercial Appeal
- Co-Host: MITechTV, a weekly program focused on technology, startups, and economic development
After decades of interviewing executives, policymakers, founders, and innovators, I’m now using that experience to help leaders develop their voice, shape their message, and consistently show up in the digital channels that matter most.
Writing Plus Distribution in One Flat-Rate Service
Most services offer either writing or marketing—not both. My subscription-based model combines executive-level writing with done-for-you digital delivery so you don’t have to coordinate between multiple vendors or platforms.
Professional Executive Writing
- Executive articles and blog posts
- LinkedIn thought-leadership content
- Press releases and announcements
- Newsletters and web content
- Speeches, scripts, and talking points
Done-For-You Digital Delivery
- Posting and scheduling on LinkedIn and other key platforms
- Formatting and publishing to your website or WordPress blog
- Email newsletter build and send using your preferred platform
- Repurposing long-form content into short posts, snippets, and pull quotes
- Basic SEO-friendly structure for better search visibility
You get one unified service: a strong executive voice plus consistent digital presence, all handled for you.
Subscription Options
Every engagement begins with a discovery call to tailor the approach to your goals, audience, and pace. Below are example tiers that can be customized.
Starter Presence
For leaders who need to start showing up consistently.
- 1–2 ghostwritten articles or blog posts per month
- 4–6 LinkedIn posts or snippets per month
- Basic website / blog publishing support
- Email and messaging support
Ideal for: solo consultants, early-stage founders, and executives new to thought leadership.
Professional Voice
For active executives who want regular visibility.
- 2–4 ghostwritten articles or posts per month
- 8–12 LinkedIn posts and repurposed snippets
- One email newsletter or update per month
- Full digital delivery to agreed channels
Ideal for: executives, practice leaders, and established founders.
Premier Thought Leader
For those who want to dominate their niche.
- 4+ ghostwritten pieces per month
- Ongoing stream of LinkedIn and social posts
- Regular newsletters and/or announcements
- Support for PR-style content and media-facing materials
Ideal for: high-visibility executives, authors, and public-facing leaders.
Pricing is customized based on scope, channels, and cadence. We’ll define the right plan together during your discovery call.
Built on a Career of Journalism and Technology Reporting
My work has focused on technology, business, and innovation for decades, including coverage of:
- Michigan’s technology, startup, and innovation ecosystem
- Emerging technologies such as AI, cybersecurity, mobility, and Industry 4.0
- Public policy, economic development, and infrastructure (including broadband and cannabis industry regulation)
This real-world reporting background means your content benefits from investigative depth, contextual understanding, and professional editorial standards that AI and junior writers simply can’t match.
How the Process Works
1.
Discovery Call – We clarify your goals, audience, platforms, and tone of voice.
2.
Content Plan – We agree on a monthly mix of articles, posts, newsletters, and announcements.
3.
Interview & Drafting – I interview you (when needed), draft content, and refine based on your feedback.
4.
Approval & Delivery – Once approved, I handle the publishing, posting, and distribution across your channels.
5.
Review & Adjust – Each month, we review what resonated and refine the message and topics accordingly.
Mike has completely transformed the way I show up as a leader. Before working with him, Mike’s interview process pulled insights out of me I didn’t even realize were valuable, and his writing captured my voice perfectly from day one.
Since partnering with him, my content has become sharper, more strategic, and far more visible. I’ve received speaking invitations, new business inquiries, and messages from industry peers who say, ‘I’ve been loving what you’re posting lately.
If you’re an executive who needs real thought leadership—not generic AI copy—you want Mike in your corner.
Melih Oztalay – SmartFinds Marketing