LANSING – Attention all you multitaskers that pride yourself on your ability to read emails, respond to instant messages and answer the phone all while simultaneously doing your daily work.  Studies have recently shown that not only is this way of working unproductive, it drops your IQ, and there is ongoing research to determine whether it is causing permanent brain damage.

Attention all you multitaskers that pride yourself on your ability to read emails, respond to instant messages and answer the phone all while simultaneously doing your daily work.  Studies have recently shown that not only is this way of working unproductive, it drops your IQ, and there is ongoing research to determine whether it is causing permanent brain damage.

In this digital age, we are being constantly bombarded by a stream of emails, images, tweets, posts and instant messages sent through what seems to be a countless array of communication avenues.  Many individuals pride themselves on their ability to juggle this barrage of information.  As organizations are trying to do more with less, they often create incentives and rewards for multitasking.

According to MIT neuroscientist Earl Miller, our brains are “not wired to multitask well….when people think they are multitasking, they’re actually just switching from one task to another very rapidly.  And every time they do, there’s a cognitive cost.”

To read the rest of this story from Kristen Cifolelli, courtesy of SBAM Approved Partner ASE, click on https://www.sbam.org/Resources/tabid/97/ArtMID/2980/ArticleID/2575/Media-multitasking-not-only-reduces-performance-but-also-IQ.aspx