AI’s Potential for Transforming The Gaming Industry
In 2025, artificial intelligence has become the cornerstone of innovation in the global gaming industry, projected to grow from £372.16 billion in 2024 to £541.63 billion by 2029. This growth is powered by AI’s ability to redefine gameplay mechanics, streamline development workflows, and personalize user experiences. This includes adaptive non-player characters (NPCs) and generative content









