TRAVERSE CITY ? Luke Haase, the principal at The Intelligence Agency, decided to put his money where his mouth is. His marketing and business strategy company is paid on the results it creates for its clients. Haase also is chairman of the GLIMANorthwest communications and marketing committee.

The Intelligence Agency?s mantra is simple: ?Our clients know the difference

between activity and accomplishment. It means that having a marketing

budget sometimes spending nothing, but always means measuring a return

on investment.?

Haase said IA?s points of distinction is that he and his three-person firm are agnostic when it comes to tactics, which he says makes the Northern Michigan company unique in Michigan.

?We?ve had cases where we?ve missed the mark and lost money and those that got big bonuses,?? Haase said.

For instance, with a start up manufacturer, research done by IA changed the way the company marketed its products. IA?s efforts were focused on selling 25 units. Instead the client sold 70.

In another case, a retail client experiencing 16 percent profit annual growth was urged to cut its advertising budget by 40 percent, which resulted in a 23 percent growth in net income.

Eighteen months ago, IA launched an ambitious project for a telecom company. The plan called for selling 80 units a month, 120 units was the result, but the internal goal was 300 and IA did not get its bonus.

Today the company has 25 clients, including 20 in Michigan. Bookings run from $1 million to $2 million in 2004. Haase?s goal for 2005 is to double his revenue, in part by reaching out to the banking and manufacturing sectors in metro Grand Rapids. Other targets include telecom, natural and organic foods.

Haase is a 12-year veteran of public relations, marketing and consulting, and serves as lead on public relations strategy. He formerly worked for Marx Layne & Company Public Relations.

Henry Doss, Executive Vice President, is a 15-year veteran of senior management in banking and financial services. Doss spearheads business and sales strategy, as well as new business development.

Sherwood Smith, Account Executive, is a 14-year sales and marketing veteran with accomplishments in direct selling, brand management, product development and market research. Smith serves various Intelligence Agency accounts and oversees client research programs.

Marika Struik, Account Executive, is IA?s technology and manufacturing expert. Previously she was account executive at the advertising agency, Publicis New York for the international luxury cosmetics brand Lanc�me, fashion label Fa�onnable and men?s fragrance Drakkar Noir.

For more information, click on IntelligenceAgency.Com