NOVI – The Fifth Third Bank Michigan State Fair has forged
an exciting new partnership with Marvel Apps of Royal Oak and its free CARROT
PASSmobile app for iPhone and Android that uses beacon technology to
offer financial rewards for living an active lifestyle. Participating
businesses reward patrons for the number of steps they take each day.
The Michigan State Fair will employ the Carrot Pass app to
communicate with fair patrons over Labor Day Weekend, and offer special
incentives for those who log various levels of steps at the Fairgrounds.
The Carrot Pass app beacons placed throughout the
fairgrounds will be able to ping fairgoers with educational information about
various exhibits at the State Fair, and send alerts when popular performances
or elements of the Fair are about to begin.
“We view this technology as a revolutionary opportunity to
communicate with event patrons while they are on site enjoying the State Fair,”
said Executive Director Steve Masters. “From the moment they arrive in the
parking area, we can share with them all of the exciting attractions happening
in the moment, beginning with an invitation to purchase Fair tickets through the
Carrot Pass, and enter through a designated gate that will allow them to bypass
box office lines.
“We can also offer fun and engaging background information
about animals and exhibitors at the Fair, as well as fairground map and
navigation tools, contests and special offers that reward them for every step
they take while enjoying the expanse of the Fifth Third Bank Michigan State
Fair,”
said Masters. “We believe this is a
terrific new way to help all who attend maximize their fun and enjoyment of the
State Fair, and a very interesting new application of technology for all those
who produce fairs, festivals and events across the nation.”
More than 235 businesses across Southeast Michigan are
currently Carrot Pass partners that offer rewards for activity points earned.
Businesses in Royal Oak and several adjacent communities are among the first
participants, but more businesses across Michigan and the U.S. are jumping on
the Carrot Pass bandwagon every week. The free Carrot Pass download is
available in both iPhone and Android app store by searching Carrot Pass, and
personal log-in can be made anonymously, or through the user’s Facebook page.
More information is available at www.CARROTpass.com.
