ANN ARBOR – Ann Arbor SPARK’s marketing roundtable will host an event on Oct. 23, the eighth session of a series of informative marketing programs, that will help businesses generate sales leads and service clients with Customer Relationship Management.
Where: Registration and networking will begin at 5 p.m. Panel discussions will run from 5:30 to 6:30 p.m. followed by Q&A. The event will be held at SPARK Central, 330 E. Liberty, Lower Level in downtown Ann Arbor.
Purpose: The Marketing Roundtable provides decision-makers from growth-minded companies with practical guidance and know-how in technology and innovation marketing. This session will discuss how to better grasp customer and industry data for a clearer understanding of who the customer is and how to connect with them. Attendees will learn how to develop a Lead Generation Plan and CRM software that best fits specific company needs.
Champion: John Hogan of HMB Group has been building solutions to meet and exceed company needs for over 15 years, with a solid background of technology and marketing experience. HMB Group allows middle-market companies to achieve competitive advantages through technology, the Internet and marketing. John continually refines and enhances processes to meet and exceed client needs as the business evolves.
Panelists: Dean Krispin, manager of CRM, retail Internet strategy and lead generation for Detroit-based marketing analyst Channel Vantage, Inc.
Ed Vielmetti, social media research analyst at Ann Arbor-based search engine optimization firm Pure Visibility.
Information: Registration is free for SPARK supporters, $5 for students and $25 for all others. To register, click on AnnArborUSA.Org
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