ANN ARBOR – Linda Girard, the CEO of Pure Visibility and Peter Morville, president, Semantic Studios, on July 27 will explore the future present in mobile devices, search algorithms, ontologies, folksonomies, findable objects, ambient advertising, and the long tail of the sociosemantic web.
At the crossroads of ubiquitous computing and the Internet, the user experience is out of control, and findability is the real story. Access changes the game. We can select our sources and choose our news. We can find who and what we need, when and where we want. Search is the new interface of culture and commerce. As society shifts from push to pull, findability shapes who we trust, how we learn, where we go, and what we buy.
In this cyberspace safari, Peter Morville explores the future present in mobile devices, search algorithms, ontologies, folksonomies, findable objects, ambient advertising, and the long tail of the sociosemantic web. Reflect with Peter as he challenges us to think differently about the power of search – and findability ? to redefine our sources of authority, inspiration, and competitive advantage.
The program is scheduled for July 27 at 5 PM. To register online, click on AnnArborITZone.Org
