DEARBORN – Jaguar Cars on Monday begins running a series of “Webisodic” ad/films aimed at promoting its entry-level X-Type model line. The theme, “Xing Over,” (crossing over), centers around people trapped in the routine of their daily mundane life until they come into contact with an X-Type model. Then, each character steps into a world of anime animation.
The first film features a delayed train passenger who is transported to a more stimulating world via an X-Type Sport. The second film has a bored corporate executive trapped in a tedious board meeting liberated via an X-Type. Each of the five Webisodes, released over the next five weeks, are chapters in the eight-minute movie.
Internet films are becoming a more common genre of advertising. Perhaps the most celebrated effort in this arena has been the two series of BMW films, titled The Hire. The BMW Films have featured actors such as Madonna, Mickey Rourke, and Gary Oldman, and directors including Guy Ritchie, John Woo, and Tony Scott.
The “name” talent behind Jaguar’s Webisodes is animator Peter Chung, best known for work in the anime genre, the Japanese style of animation that has been taking hold in the United States for several years. The films can be viewed at X-Ingover.Com
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