ANN ARBOR – Hi-Tech Tuesday’s Tales from the Trenches on March 21 is called Location, Location, Location: How MapInfo Helps Retail Leaders Find the Right New Markets and Sites. It’s sponsored by the Ann Arbor IT Zone.
Devon Wolfe, Global Practice Leader for Retail, Restaurant, and Real Estate, MapInfo Corp., will provide behind-the-scenes insights on retail location intelligence. How does Home Depot determine where to build its next new store? How does Burger King decide exactly which new markets represent their best opportunities for growth?
In 2003, of Troy, NY, acquired Thompson Associates, and today MapInfo?s Ann Arbor team maintains its leadership in retail location intelligence. Over the years, the company has counseled hundreds of the retail and restaurant industries? giants.
Wolfe has developed MapInfo?s models for market optimization and site forecasting using a variety of techniques, including regression analysis, automated analog approaches, and CHAID modeling. He frequently meets with MapInfo clients in the retail, restaurant, and real estate industries to determine their marketing, site selection, and data mining needs.
Wolfe?s background in location research includes site-specific research for grocery, drug, home improvement, and pet store clients, as well as restaurant chains.
Registration starts at 5 pm, with the presentation at 5:30 pm. The cost for non members is $25, for students $5, and free for members.
For more information, click on AnnArborItZone.Org
