NEW ORLEANS ? Michgian-based aftermarket telematics supplier Guidepoint Systems on Sunday announced a new brand identity campaign that urges vehicle owners, You Drive. We?ll Do the Rest.
The new brand campaign by the Pontiac-based telematics company was unveiled at the National Automotive Dealers Association Annual Convention and Exposition. Guidepoint said the new identity ? centered around the You Drive tagline ? will showcase all the services Guidepoint offer to car, truck and SUV owners, as well as small-business fleets.
Sold exclusively at more than 350 new car dealers nationwide, Guidepoint is an aftermarket-installed accessory and consumer service for stolen vehicle recovery, driver safety and convenience, and fleet management. Guidepoint uses GPS satellites, wireless networks, the Web and 24/7 response centers to deliver services to the vehicle and driver.
The five-year old company, which was spun out of security supplier Code-Alarm. in 2002, said the new brand identity will be supported by extensive point-of-purchase materials, trade and regional advertising, promotions and direct marketing. Guidepoint also intends to accelerate its marketing efforts in the new-car dealer channel by promoting the benefits of selling in the fast-growing GPS tracking arena.
