ANN ARBOR – Most firms think they have a viable business strategy, but don’t. There are five critical decisions anchoring an effective strategy for dominating your industry, which revolve around Verne Harnish’s famous one-page strategic planning document. And you can learn from the master May 10, when the Ann Arbor IT Zone and Bank of Ann Arbor will offer a morning-long seminar featuring Harnish, the founder of the Young Entrepreneurs’ Organization.

As the “Growth Guy” syndicated columnist and contributing editor to Fortune Small Business magazine, Verne provides practical and “actionable” tools growth companies can use in creating focus, alignment, better communication and a killer strategy. The objective is tripling profitability and/or dramatically increasing the cash flow of a business, while blocking out competition.

The fundamental ideas that produce real market value and owner wealth are based on the same “habits” John D. Rockefeller employed to master the oil industry (meeting rhythm, metrics and priorities). During that era Rockefeller’s disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators. These important habits need to be embraced by all the companies that want to execute on their strategy and prosper in the upcoming decade.

Harnish has spent the past 23 years educating entrepreneurs. He was named one of the Top Ten Minds in Small Business by Fortune Small Business and appeared on the cover of their December/January 2002 issue. He?s the author of ?Mastering the Rockefeller Habits? which is endorsed by over 100 CEOs of mid-size companies and is published in Chinese, Japanese, Korean and Spanish. Verne chairs Malaysia?s ?Making of Asian Giants? executive program; is launching similar programs for Central America and Europe; and led the first delegation of young entrepreneurs to Mainland China.

Join us at MITC, 1000 Oakbrook , Ann Arbor for a continental breakfast and presentation by Verne Harnish, followed by a buffet lunch. Attendees will also receive a copy of Mastering the Rockefeller Habits.

The cost is $200 for IT Zone members, and $275 for non members and students.

To register online, click on AnnArborITZone.Com