TROY ? Automation Alley has rolled out a new CompanyCrafters
seminar series on the launching new businesses.
The four-part series, The Science of Building New Businesses: Go-to-Market Strategies for New Products and Services, will discuss a thorough, step-by -step approach to planning and launching a new businesses.
The seminars will be held as two-hour breakfast sessions at Automation Alley’s headquarters in Troy. Over the series of four seminars, CompanyCrafters will walk through the science of business planning, providing attendees with a repeatable set of methods and best practices for launching successful
businesses.
The first seminar, Analyzing the Market Opportunity for New Products and
Services, will take place on September 26th. This session will focus on exactly how new ventures can develop an in-depth understanding of their customers, markets and value proposition.
The instructors will describe how to segment markets and evaluate alternative segments, how to develop and refine a value proposition, and how to best position a business against competitors.
Subsequent seminars in the series will continue to build on the step-by-step process of business planning by discussing how to define the optimal business model, developing a winning marketing execution, and financing new businesses.
The four seminars will take place on the following dates:
Analyzing the Market Opportunity for New Products and Services, September 26th;
Selecting the Optimal Business Model, November 14th;
Building a Powerful Marketing Execution Strategy, January 23rd, 2007;
Financial Modeling and Financing Your Business, March 13th, 2007;
The cost for each event is $35 for Automation Alley members and $75 for non-members.
For more information, click on CompanyCrafters.Com
