TROY ? Tracy Ann Palmer, president of Aricus, will discuss cultivating qualities that make you an effective business connector at the next Automation Alley B2B Lead Generation Series session Dec. 13.

During this session, she will help attendees understand the importance of this role within their business community and in their organizations. Attendees also will learn the critical rules of engagement that determine success or failure and the impact this will have on their business.

The B2B Lead Generation Series gives companies an opportunity to meet once a month and participate in developing lead generation, leran techniques to help give and get referrals, and develop long-term business relationships.

It is scheduled for Dec. 13 at 4:30 pm at the Automation Alley headquarters in Troy. Cost: $20 for Automation Alley members / $40 for non-members.

For more information, click on AutomationAlley.Com