ANN ARBOR – Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, MI., says cutting your digital marketing and advertising spend during the pandemic is not a good idea. You want customers to know you will be there for them when social distancing ends, he said. Additionally, it is important to stay ahead of your competition, keep your brand alive, and gain the marketplace’s trust during these times. Listen to the radio show below.
With the economy in decline due to the coronavirus pandemic, millions of people forced to work from home, there is an expected fear in business owners to pull their marketing and advertising budgets.
With this mounting fear, the relentless bombardment of this single-focused issue, the mounting fear is whether a business will survive during this state of emergency. Pulling back your marketing and advertising budget seems like a natural reaction. Thus allowing you to pull back from your day-to-day operations.
This fear-based reaction is not logical nor is it objective for a business. Sales need to continue not only during the pandemic but more importantly when the pandemic is over. You don’t want to wait for 30, 60 or even 90 days for sales to start after the pandemic. A business will want sales to get going as quickly as possible.
For this reason, the one thing working for you is your marketing and advertising. You need to keep this going in order to stay ahead of your competition, who has surely pulled their budget back based on the same illogical reaction. Additionally, you will want to keep your brand in front of the marketplace to show that you are in fact open for business, allowing them to put their faith in your brand.
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