As a business, building trust with your customers is everything. If they don’t believe you have their best interests at heart, they can easily go to a competitor and never deal with you again. A customer relationship  is fragile and there is always another company ready and waiting in the sidelines to poach them from you.

With this in mind, you need to see what you can do to build trust and a relationship with those that work with and order from you. In this article we take a look at some top tips on how you can make this happen and ensure you have a good level of success. Keep on reading to find out more. 

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Why is trust so important for a business?

There are many reasons building trust with your customer is so important for your business. This includes:

  • It can increase customer loyalty meaning you keep your existing customers as opposed to them looking elsewhere
  • It can improve your reputation, bringing in new customers 
  • It can give you an edge in the market over your competitors
  • It can give you an increase in sales
  • You can experience reduced marketing costs
  • It can make you more resilient in a crisis
  • You can experience higher engagement making you look better to others
  • It can lead to higher employee satisfaction and therefore a better employee retention rate
  • It can offer better financial stability

How can you build trust with your customers?

Trust is a foundational element that can impact every part of your business so it’s important you do this right. It’s not something that can be built in a day so you need to integrate the right working practices right from the off. Some of the ways you can build trust with your customers includes:

  • Keeping their details safe and secure

One of the most important things when it comes to building trust is keeping your customers’ details secure. If you deal with things like cryptocurrencies, it can be a good idea to use blockchain for example. This is a distributed ledger technology that securely records and verifies transactions across a network of computers. It’s much more secure than other transaction methods and customers will know their anonymity is being protected and their details aren’t going to be hacked. There are many apps on base chain which you can recommend to customers or use yourself, allowing users to search, verify, and interact with various data on the blockchain.

  • Deliver quality products and services

When you run a business, you need to believe in your product and provide something you’re proud of. If you offer something that’s high quality and does the job it’s supposed to, customers will feel you’re not duping them out of anything and they can trust the products or services that you launch going forward. If you make too many promises for a product and it doesn’t tick these boxes, it can be a real red flag for consumers.

  • Be consistent with your approach

Customers want to know that you will offer a consistent level of service. It’s no good offering a fantastic service sometimes, but sub par others. Ensure your staff have a high level of training and that you have clear guidelines in place for how your customers should be treated. 

  • Show social proof

Don’t be afraid to show off how others feel about you. People trust people, so if your customers can see reviews from past customers, they’ll trust you to deliver this same level of service to them. Post your reviews on your social media pages as well as your website and don’t be afraid to shout about your successes and praise! This can all help you build trust. 

These are just a few things you can do that can help you to build trust with your customers and have a business that they know they can rely on. By having a solid foundation and these values interwoven to the way you work, you know your customers should feel they can rely on you. Ensure that if you do receive negative feedback, you respond to it sooner rather than later, and come up with something productive and proactive. While it might be infuriating that ‘the customer is always right’ it can be better to appease a tricky customer and keep them happy than the opposite. What are some top tips you have for building trust with your customers as a business? Let us know in the comments below, we’d love to hear from you.